C-Files: 4 Key Differences between Print Publications & Online Content

Every week, emails come in asking about professional content writing services. Today I’m going to follow the advice I give my clients: use common customer questions to fuel your customer-engaging print and online content topics. This week’s C-Files (short for “The … Continued

A to Z Action Words: Become the Superhero of Your Online Content

Congratulations! You’ve let your creative juices flow and have completed your online content draft. It’s fairly polished with every must-have element noted on the page: ~ a gripping introduction ~ the hook ~ the who, what, when, where, why and … Continued

C-Files: Justifying Professional Copywriting Prices for “Very Little Text”

posted in: C-Files, Copywriting | 0

Each week, I receive a number of e-mails requesting professional copywriting tips. And recently, I realized that the sender isn’t the only one that can benefit from copywriting tidbits. You can, too. That’s why I’ve created “The Copywriter’s Files.” Each … Continued

Ready, Set, Blog! 15 Writing Prompts for a Company Blog

posted in: Blogging, Copywriting | 0

More than ever marketers are “amping up” their online presence with a company blog. Why? Because they know that maintaining a well-written blog will increase website traffic, brand awareness and position them as experts in their industry. In addition, they … Continued

What is the Difference Between a Blog Article and a Press Release?

As a copywriter, one of the most frequently asked questions I hear is “What is the difference between a blog article and a press release?” Both are absolutely necessary to engage potential clients, but each has its own unique purpose, … Continued

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